Social media marketing is here to stay! Are you a multiple social network user? Do you feel like you need to be more active on few of your networks? Have you noticed a decline in the activity of your Instagram account? Are you getting discouraged by the number of followers you have? Don’t get so worried – I’ve got good news for you. Following these 5 methods, you are sure to see an increase in your Instagram following and engagement.

  1. Be Strategic With Comments

Of course, commenting on others’ posts is a norm. Bring a twist to it. If you really want to grow your Instagram following, you need to be a little more strategic with your commenting. In a recent blog post, Sue B. Zimmerman gives tips on how to get followers by commenting “strategically”. Leave genuine comments on the most recent posts of those you are following. Avoid leaving generic comments like “cool pic” or “nice”. Leave comments that others will find funny. This would push people to want to explore your profile.

  1. Quality Beats Quantity

Getting more followers is not just determined by the number of pictures or videos you have. Remember, quality beats quantity. Edit your account to leave only the best images and videos. No one wants to follow someone with thousands of random shots. Let your images promote your profile. If your account is a business account, the pictures should be more of that. Create another account for your personal pictures.

  1. Creating an Instagram Hashtag Strategy

Hashtags are very important search tools on social networks like Instagram. How you make use of hashtags plays a vital role in determining your following. If you use hashtags well, they are a valuable way to gain traction on Instagram. Using the right hashtag or hashtag combinations can help expose your brand to a large and targeted audience.

For any Instagram marketing campaign, having a solid hashtag strategy is an essential component. Therefore, grow your Instagram followings by using these amazing hashtags. They have active and involved communities behind them. By using them, you are helping other users discover, follow and engage with your Instagram account. Other hashtags that are known to help increase followers are: #FF (Follow Friday), #L4L (Like for Like), #followback, etc.

  1. Be Engaging

You cannot get followers if you do not make the effort to interact with them. If your account is not engaging enough, it will be un-followed in no time. To make your account more engaging, try asking questions in the caption of your photos. However, apart from the normal trend of “follow, like and comment”, Instagram has added more spice. Creating an Instagram story is another way of engaging and thrilling your followers. Use Instagram stories to get more followers. Creating very good stories gives you the chance to be recommended by Instagram, meaning that more people will be exposed to the content you’re creating.

  1. Cross-promote

Instagram makes it simple to share images on other social networks like Facebook. If you have more followers or friends on these networks, make them know you are on Instagram by cross-promotion. You can do this by adding an instagram feed to your Facebook page.