Focusing The Right Attention: Top 4 Social Media Sites For Marketing

Don’t be lost in the multitudes of social media sites available right now. Sieve out the irrelevant and focus your attention on the platforms where you can have the most impact. For instance, utilizing the immense reach and opportunities of the top 4 social media sites will not only help grow your brand, but also widen your horizons.

This is 2017, and the current top four social media sites are Facebook, Twitter, LinkedIn, and Pinterest. You probably know this already, but you may not how effective they are at producing benefits for your business when you leverage them in the best ways.


With more than a billion users, 1 out of 7 people you meet daily is on Facebook. On the platform, both individual and corporate profiles can be created, and you can share written, video and every other type of promotional content. Throw out reports that Facebook is decreasing in popularity – it remains #1 in the world for most demographics and #1 where it counts, with consumers who have money to spend.

The audience tends to consist of more women than it does men. Both use social search to learn more about products and services, and to get recommendations.  Women socialize more, and keep in touch with friends and family through their account. They are also more likely to access their account on a mobile device.

They participate more in groups, polls and surveys and tend to respond better to ads. The ads at Facebook are highly targeted and a good deal cheaper than the Google AdSense network, so making the most of the free as well as paid marketing opportunities at Facebook is the best way to build your audience rapidly and stay connected with them.


Twitter is far behind Facebook with 310 Million users, but don’t doubt what a Twitter hashtag can achieve. people like it because they feel it is fun and easy to use. The posts, called tweets, can only be 140 characters long, so it is a fast way to update your followers about your business.   More women than men are on Twitter, and women tweet more actively. They also re-tweet, or share your tweets. This helps you to reach a wider circle of people. Twitter also has an easy-to-use advertising program to help gain followers and feature tweets.


LinkedIn has 255 million users, with more men than women using the platform, the majority of whom are professionals and business people. LinkedIn works well to connect with people you know and tap into business-to-business opportunities. They recently added advertising to their offers in addition to lead generation, that is, focusing on getting people to sign up for your email marketing list. They also bought SlideShare, the #1 site for sharing PowerPoint presentations. Use all 3 opportunities to build your brand and reach if your product line appeals to business people.


Pinterest is a social media platform that focuses on images. It has 250 million users, with women accounting for 80% of users, and a majority of this sector is over 35 years of age. Pinterest is a visual social network where people pin pictures related to products, services, and more, to virtual pinboards related to those topics. They also re-pin to share interesting content with their social circle.

Studies have shown that around 60% of users have made a purchase based on what they saw at Pinterest, with an average payment of $55. If your products are highly visual, ideal for women, or you wish to tap into a primarily female market, this is the site for you.