Gaining Insight Through Monitoring Social Media Platforms

As a marketer, if you are concerned with churning out as much content as possible, you will end up getting no views. The conversion for your content may be limited because you’re focusing too much on quantity instead of quality. What differentiates smart marketers is their ability to build relationships with their target audience. They understand that social media is not a one way street, it’s a conversation that keeps you connected with your fans.

Getting views alone is not enough. You can only build a great relationship with engaging content. Engaging content leads the target audience to taking the expected actions. As part of driving engagement, it can also be about using what you learn while monitoring the social networks to underpin all your marketing and product creation decisions.

Online marketing is bound for success due to the unhindered access that brands can have to their target audience. Unlike traditional marketing mediums like broadcast advertising, which is lacking in precision, niche marketing can be conducted through topic-related discussion boards, forums, and social site groups.  Answers will be provided to the important marketing questions such as:

  1. What does my target market care about?
  2. What are the most common ‘pain points’ of those interested in my niche?
  3. What is trending in relation to my niche?
  4. What trends are driving sales?
  5. Who are my main competitors?
  6. How do my products compare or differ?
  7. What social media marketing efforts on their part might be worth imitating?

Niche marketing is like fishing in a well-stocked pond. You know your quarry is in there, you just have to come up with the right bait to get them to nibble. All of your social efforts can be the bait, showing that you have the answers they need and you are the right person to do business with.

Engagement can take a range of forms. It is up to you to create opportunities for users to engage with you, and to monitor the results. For example, if you want to add more people to your email marketing list, create a special report or virtual course, and then announce it to your list. Monitor how many new subscribers you get.

For info about social media sales, create a special offer for each social media platform’s target audience. Resist the temptation to run the same offer on all platforms during the same time. Track your results for each social media platform.

To get insight about building your brand and increasing your reach, create content that is so compelling that your followers will be willing to share it with other people they know who are also interested in your niche.

In terms of advertising, track your click-through rate and engagement in taking the action you are expecting. Facebook and Twitter advertising is a lot more targeted than Google AdWords, yet a lot cheaper too.

Another important reason to monitor social media sites is to be updated about trends. You don’t need to try to be topical in all of your postings, but if there is a chance to tie in your products with breaking news or a hot topic, it might be worth a try.  Facebook, Twitter, Pinterest and Tumblr will all show you listings of what’s most searched for or engaged with. Join in the conversation in a helpful manner and see how much exposure you and your brand can ride on.

One of the most important reasons to monitor your social network activity is to discover who is finding you through social search. That is, searches within the network, not via search engines like Google. Social search is important because it will lead to your account and to groups. You have to be active on the network to be discovered, but once you’ve created your account, you’ll be amazed at how much traffic you can drive through both free and paid means.

Do away with monitoring impression and views; get your audience engaged and start tracking and monitoring the real actions that are beneficial to your business – you’ll be glad you did!