How to Establish Yourself As a Thought Leader Using Social Media

 In every industry, there is some set of special and privileged individuals that you must pay attention to.  Similarly, you can also position yourself as an individual worthy of attention in your industry. There is a difference between a company brand and an individual brand name with sought after opinion. The latter is of concern to you to become a respected voice in your industry. Just mentioning names like Mark Zuckerberg, Steve Jobs, or Bill Gates will create an unconscious thought of what they stand for. You can also reach this level of reverence and respect.

You cannot attain this level of prominence as a thought leader overnight. A lot of time and effort will have to be invested into it, but the rewards of such efforts will be enormous enough.

  1. Dig Deeper into Your Niche: You need to amass knowledge about your potential followers to know their schedules, spending power, and the social networks they call home. Try to learn of their pain and struggles in tandem with their opinion of issues. Do thorough research to help you understand what kinds of products they are willing to pay for. To become a thought leader, Google your major competitors in relation with their products and assess how well clients rates their products or services.
  2. Give Out Educative and Informative Content: A great piece of content must be able to provide new knowledge about your niche. With great content, you will experience a surge in the number of people that look up to you. The more content you create, especially free content, the more traffic you will get from search engines and social sites. The frequency at which your name and content appear to your target audience will make potential customers check you and your item out more closely.
  3. Be Social on Social Media: The greatest benefit of social networking is that you can reach more people than ever before. People are on social networks to connect with others, not to see your latest promotion. However, people are always on the lookout for products and services that make their lives easier. Be helpful in all your interactions and people will appreciate and remember what you do for them.
  4. Capitalize on Social Media Groups: Every social network probably already has some groups related to your niche. Existing groups are a great way to access an audience that might already be interested in what you have to offer or say. Facebook and LinkedIn have some very active groups. Some popular Pinterest boards allow guest pinners and can provide another way to get you noticed.
  5. Convert Connections: Rather than focusing on quantity of posts, tweets, and pins to convert your connections into email subscribers, focus on quality. Use the information you gained from your research and insights to provide a special offer that is specific to your followers on a particular social media platform. For example, a cooking-related niche could provide an exclusive and free offer, available only to Pinterest followers who sign up for updates during a specific time.

As earlier expressed, becoming a thought leader does not happen in a short time. This task requires consistency and quality. Keep this in mind, and soon your voice will emerge from the crowd.